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Defending IPL From Ambush Marketing Strategies
Introduction Sports play a massive role in everyone’s lives as a source of entertainment and unparalleled passion, contributing to 5% GDP of world’s economy[1]. Sports industry is one of the biggest industries across globe now owing to people’s increasing interest in the same. One such example is the popular Indian Premier League of cricket in … Continue reading Defending IPL From Ambush Marketing Strategies
Read more »Levi Strauss And Co. Vs. Imperial Online Services Private Limited And Ors. –A New Development In The Realm Of Unconventional Trademarks.
INTRODUCTION This case of Levi Strauss & Co. v. Imperial Online Services Pvt. Ltd. is bound to become a pivotal event in the realm of non-traditional trademark protection. The primary issue, in this case, was whether or not stitching patterns qualified for trademark protection under the Trade Marks Act, 1999. This suit was filed in … Continue reading Levi Strauss And Co. Vs. Imperial Online Services Private Limited And Ors. –A New Development In The Realm Of Unconventional Trademarks.
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