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Trademark Wars: The Case of Burger King vs. Burger King and the Territorial Intricacies of Trademark Law in India
INTRODUCTION Trademarks are not simply the owner’s commercial signature, but are “a silent salesman” through which direct contact between the owner of the mark and the consumers are made and can be sustained. In the old-style trade mark system of valuation, the value of the trade mark was judged in terms of its efficacy as … Continue reading Trademark Wars: The Case of Burger King vs. Burger King and the Territorial Intricacies of Trademark Law in India
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