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From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
INTRODUCTION The recent controversy involving Indian Olympian shooter Manu Bhaker has reignited the debate over personality rights in India. After Bhaker secured two bronze medals at the Paris 2024 Olympics, several brands, including Bajaj Foods, LIC, and FIITJEE, used her images without her consent in congratulatory posts on social media. These posts, while seemingly celebratory, … Continue reading From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
Read more »Posthumous Celebrity Rights- Until Death Do Us Apart?
Introduction With the advent of the 21st century, branding has gained importance. A successful banding strategy needs advertising. Engaging a known popular face for advertisement has become a trend. These faces often happen to be celebrities with large fan following who trust them. Celebrity endorsements are a way of influencing customers, gaining visibility and increasing … Continue reading Posthumous Celebrity Rights- Until Death Do Us Apart?
Read more »Pose And Its Ip Laws
Introduction: Recently Usain Bolt moved to register his signature victory pose under US Trademark Law. Considering the pose to be a mark in today’s world as people get attracted to style when they are entertained and pose is one of its forms where the entertainment and sports industry use the different poses of celebrities for … Continue reading Pose And Its Ip Laws
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