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Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
“The Defendant is falling under a nascent category of individuals, popularly known as “social media influencers” – J. Kathawala[1] This statement was quoted by a single-judge bench of the Hon’ble Bombay High Court while recognizing social media influencers. An order was granted in favor of the plaintiff i.e. Marico Limited by the court but subsequently, … Continue reading Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
Read more »Publicity Rights in India: Need for Post-Mortem Recognition
Right to Publicity relates to the right to control one’s identity and ensure protection against any unauthorized use. These rights have been traditionally associated and have been regarded as a facet of the right to privacy of an individual. However, lately, these rights have assumed significance in matters pertaining to intellectual property (“IP”). This is … Continue reading Publicity Rights in India: Need for Post-Mortem Recognition
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