Copyrightability of tattoos in India : Takeaways from the United states
What form of Intellectual property are tattoos? Copyright? Trademark? The predominant answer is copyright. The issue of copyright of tattoos in India is at its infancy stage as it becomes more mainstream among the urban market. Tattoos might seem like a novice industry but it generates Rs.20,000 crores every year as reported in 2020. The … Continue reading Copyrightability of tattoos in India : Takeaways from the United states
Read more »Understanding the Relevance of The Anil Kapoor vs Simply Life India & Ors Case
Introduction The Anil Kapoor vs Simply Life India case throws light on the misuse of public figures’ personas in the digital age. Kapoor’s voice, likeness, and identity were exploited for unauthorized endorsements and objectionable content. The Delhi High Court’s ruling emphasized protecting personality rights against technological misuse, particularly AI-generated content like deep fakes. This case … Continue reading Understanding the Relevance of The Anil Kapoor vs Simply Life India & Ors Case
Read more »Are Personality Rights only for Celebrities.
Personality rights are rights to individuals to protect their persona in commercial domain, which includes but is not limited to their name, voice, physical characteristics etc. In India, we do not have a specific law on personality rights. But through different precedents of courts in India, we can conclude, that Personality right can be broadly … Continue reading Are Personality Rights only for Celebrities.
Read more »From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
INTRODUCTION The recent controversy involving Indian Olympian shooter Manu Bhaker has reignited the debate over personality rights in India. After Bhaker secured two bronze medals at the Paris 2024 Olympics, several brands, including Bajaj Foods, LIC, and FIITJEE, used her images without her consent in congratulatory posts on social media. These posts, while seemingly celebratory, … Continue reading From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
Read more »From Auto Shankar to Amitabh Bachchan: Exploring Personality Rights In India
Abstract This article explores the evolution of a celebrity’s personality rights. The legal development of these rights has varied across jurisdictions, with significant cases in the United States, the United Kingdom, and India shaping the landscape. Notable Indian cases, such as R. Rajagopal v. State of Tamil Nadu and Anil Kapoor v. Simply Life India, … Continue reading From Auto Shankar to Amitabh Bachchan: Exploring Personality Rights In India
Read more »Posthumous Celebrity Rights- Until Death Do Us Apart?
Introduction With the advent of the 21st century, branding has gained importance. A successful banding strategy needs advertising. Engaging a known popular face for advertisement has become a trend. These faces often happen to be celebrities with large fan following who trust them. Celebrity endorsements are a way of influencing customers, gaining visibility and increasing … Continue reading Posthumous Celebrity Rights- Until Death Do Us Apart?
Read more »Personality rights – An Examination of Amitabh Bachchan v. Rajat Nagi and Ors
Introduction “While one person may build a home, another knit a sweater so also may a third create a valuable personality, all three must be recognised by the law as ‘property’ protected against trespass and theft.”[1] A person laboriously constructs a celebrity persona through a combination of intellectual, emotional and physical efforts. The good-will and … Continue reading Personality rights – An Examination of Amitabh Bachchan v. Rajat Nagi and Ors
Read more »Post-mortem Personality Rights and their relevance in Jayalalithaa’s Biopic Suit
“The nicest thing is to open newspapers and not to find yourself in them.” – George Harrison Being a well-known personality could cost you your personality rights, at times. Living a life which requires you to be cautious of your every move is quite a difficult one. Being a celebrity comes with a lot of … Continue reading Post-mortem Personality Rights and their relevance in Jayalalithaa’s Biopic Suit
Read more »Personality Rights in Indian Scenario
Personality Rights Personality rights means a right of person related to his or her personality. They can be protected under right to privacy or as a property of a person. This is important to mostly celebrities because people use a celebrity name or a photograph to advertise their trade and this usage influences their sales. … Continue reading Personality Rights in Indian Scenario
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