Disparagement & Comparative Advertising
8th June, 2024 - 10:25 am
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introduction In this cutthroat competition, companies are constantly seeking creative ways to get consumer’s attention. One such strategy is comparative advertising. Comparative advertising aims at pitting other companies or brands to highlight their superiority. This approach is perfectly legal to point out the advantages of one’s product but it cannot disparage competitor’s products. provisions regarding … Continue reading Disparagement & Comparative Advertising
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