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Change Everything vs. Sport Changes Everything: Dispute Over The Change!
A major running and fitness merchandise company, Fleet Feet Inc, which sells their product through franchises, company-owned retail stores, and online stores, and has 182 stores, including franchises, nationwide in the US. They owned the mark “Change Everything” and “Running Changes Everything” used widely for its sports and apparel related goods and services. Nike, Inc., … Continue reading Change Everything vs. Sport Changes Everything: Dispute Over The Change!
Read more »The Satan Shoe Case: An Analysis of the Trademark Tussle between Nike and MSCHF
Commerce, fashion and branding giant Nike got into a trademark tussle yet again as recently as five months ago when Nike sued Brooklyn based MSCHF Product Studio Inc. over its latest launch of the Satan Shoes in collaboration with the Atlanta based artist “L’il Nas X” over his recent release of “MONTERO (Call me by … Continue reading The Satan Shoe Case: An Analysis of the Trademark Tussle between Nike and MSCHF
Read more »Sports and Ambush Marketing
Ambush marketing is basically a practice in which a rival company or brand attempts to promote its products with another event that already has sponsors. It is simply a situation in which rival associates itself with an event unofficially to breach the full exposure of the sponsors. It’s a form of marketing strategy done by … Continue reading Sports and Ambush Marketing
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