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Luckin Coffee’s Trade Mark Battle in Thailand: A Cautionary Tale For International Business Expansion
Introduction In the ever changing environment of global business, trademarks become crucial assets to any organization as they help in identifying it in the market. Still, even such giants of the market can turn into participants of legal battles over the use of trademarks. An example that can still be seen today is the trademark … Continue reading Luckin Coffee’s Trade Mark Battle in Thailand: A Cautionary Tale For International Business Expansion
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