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What is Intellectual Property Valuation?
This article is in continuation of my previous article “What is Brand Value and How to enhance it”. The resources of a business such as technology, copyright, trademarks and other IP are the building blocks of Brand Value. Knowledge of the value contribution of these resources and the linkages between them is essential for business … Continue reading What is Intellectual Property Valuation?
Read more »What Is Brand Value And How Can One Enhance It?
Everybody wants it! Many Struggle to achieve it! Few attain it! Brand Value is an enormously important subject matter amongst businesses, marketers, entrepreneurs and companies at large. It is an important issue to be dealt with, especially for the start ups. Brands have become so important for customers that hardly anything unbranded goes directly or … Continue reading What Is Brand Value And How Can One Enhance It?
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