The Conundrum Of Trademark Infringement And Keyword Advertising: A Case Analysis Of Google Llc V. Make My Trip
INTRODUCTION Recently, a division bench of Delhi High court in the case of Google LLC V. Make my Trip[i] dealt with the question that whether a trademark used as keyword for advertisement constitutes infringement of trademark. This question is of very significant nature specifically in the current era where commerce is highly driven by electronic … Continue reading The Conundrum Of Trademark Infringement And Keyword Advertising: A Case Analysis Of Google Llc V. Make My Trip
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