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The Indian Aroma: Protecting Through Unconventional Trademarks, ‘Smell Marks’
What is the music that comes up before your favourite cartoon show ‘Doremon’ airs? The famous theme song we are all so familiar with. What sets Pepsi and Coke apart before you have even tasted it? The shape of their bottles. Similarly, when you enter Starbucks, what intrigues your senses? Of course, the distinct aroma … Continue reading The Indian Aroma: Protecting Through Unconventional Trademarks, ‘Smell Marks’
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