Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
“The Defendant is falling under a nascent category of individuals, popularly known as “social media influencers” – J. Kathawala[1] This statement was quoted by a single-judge bench of the Hon’ble Bombay High Court while recognizing social media influencers. An order was granted in favor of the plaintiff i.e. Marico Limited by the court but subsequently, … Continue reading Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
Read more »Final Guidelines for Influencer Advertising on Digital Media
On 22nd February 2021, the Advertising Standards Council of India (ASCI) released the draft guidelines for influencer advertising on digital media platforms. The draft was open to feedbacks from influencers, agencies, public, and shareholders. Subsequently, ASCI released its final guidelines on Thursday, 27th May, 2021 will be applicable to commercial messages or advertisements published on … Continue reading Final Guidelines for Influencer Advertising on Digital Media
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