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Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
“The Defendant is falling under a nascent category of individuals, popularly known as “social media influencers” – J. Kathawala[1] This statement was quoted by a single-judge bench of the Hon’ble Bombay High Court while recognizing social media influencers. An order was granted in favor of the plaintiff i.e. Marico Limited by the court but subsequently, … Continue reading Is The Concept Of A Social Media Influencer Still Underdeveloped In India?
Read more »Legal Position in India Pertaining to Infringement of Right to Publicity of a Celebrity
It is a well-known fact that celebrities have a great impact on the audience and therefore, the advertisement industry hugely expends in collaborating with the celebrities in order to expand their brand value in the market. With the great potential and incentives that this endeavor brings, there is also another side to the story where … Continue reading Legal Position in India Pertaining to Infringement of Right to Publicity of a Celebrity
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