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Comparative Advertisement: Judicial Trends In The Contemporary World
INTRODUCTION: In many nations, comparative advertising is a common form of commercial advertising. The word “comparative advertisement” refers to a comparison of an advertiser’s goods and services to those of a competitor. The goal of comparative advertising is threefold: to raise public awareness through honest comparison, to promote the brand, and to increase market sales. … Continue reading Comparative Advertisement: Judicial Trends In The Contemporary World
Read more »Trimmer Troubles Nova . Delhi HC imposes 3 Cr damages for Infrigement Analysis- Philips vs (Nova)Amazestore and Philips vs Amitkumar Kantilal Jain
Recently on April 22nd 2019, The Hon’ble Delhi High Court passed a judgment, awarding the highest ever quantum of damages in a copyright & design infringement case. Total cumulative relief awarded to the Plaintiff ( Philips) amounts to about INR 3, 15,71,000 (USD 451,244) [i.e. INR 1,19,96,000 (i.e. about USD 171,458) against the importer & … Continue reading Trimmer Troubles Nova . Delhi HC imposes 3 Cr damages for Infrigement Analysis- Philips vs (Nova)Amazestore and Philips vs Amitkumar Kantilal Jain
Read more »Comparative Advertisement: A Perspective
Ms. Sakshi Jhalani, Intern, Khurana & Khurana, Advocates and IP Attorneys looks into the fundamentals of Comparative Advertisement vis-avis Trade Mark Rights in India. Advertising is indeed a crucial step in determining future of any product. It is the most successful and proven way to attract the attention of the potential consumers in the market. … Continue reading Comparative Advertisement: A Perspective
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