Brand | Khurana and Khurana

Defending IPL From Ambush Marketing Strategies

25th July, 2023 - 9:25 am Categories: Intellectual Property Trademark

Introduction Sports play a massive role in everyone’s lives as a source of entertainment and unparalleled passion, contributing to 5% GDP of world’s economy[1]. Sports industry is one of the biggest industries across globe now owing to people’s increasing interest in the same. One such example is the popular Indian Premier League of cricket in … Continue reading Defending IPL From Ambush Marketing Strategies

An Overview on the Concept of Dilution of Trademarks

6th October, 2021 - 12:28 pm Categories: Trademark

0 Comments

An overview on trademarks, their significance, and registration Trademarks play a crucial role in reflecting the quality of a product or service. Moreover, it provides a sense of individuality to the brand by differentiating its products and services from other competitors in a particular domain. Trademarks are a valuable asset to a company or a … Continue reading An Overview on the Concept of Dilution of Trademarks

Intellectual Property and Their Role in Olympic Games

29th July, 2021 - 4:58 am Categories: Intellectual Property

0 Comments

Hundreds of countries and Thousands of athletes from all around the world participate in Olympic Games; these are the world’s truly global, multi-sport, celebratory athletics competitions. At the Olympics, the world came together to try to win, was inspired and united. Greek and first Olympic inspired the Olympics were held in ancient Greek in 8th … Continue reading Intellectual Property and Their Role in Olympic Games

What Is Brand Value And How Can One Enhance It?

11th January, 2019 - 12:48 pm Categories: Brand Valuation

0 Comments

Everybody wants it! Many Struggle to achieve it! Few attain it! Brand Value is an enormously important subject matter amongst businesses, marketers, entrepreneurs and companies at large. It is an important issue to be dealt with, especially for the start ups. Brands have become so important for customers that hardly anything unbranded goes directly or … Continue reading What Is Brand Value And How Can One Enhance It?

Brand Protection: A Lesson from Louboutin

23rd August, 2018 - 4:26 pm Categories: Legal Issues

0 Comments

In todays’ consumerist day and age, the brand value of a company is key to its profits. It takes years to set up a unique brand that appeals to consumers and becomes a leader in its sector of the economy. Various factors such as intensive research and development, smart marketing and, publicity contribute to building … Continue reading Brand Protection: A Lesson from Louboutin

Tag: Brand

Defending IPL From Ambush Marketing Strategies

An Overview on the Concept of Dilution of Trademarks

Intellectual Property and Their Role in Olympic Games

What Is Brand Value And How Can One Enhance It?

Brand Protection: A Lesson from Louboutin

Categories

Archives