From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
INTRODUCTION The recent controversy involving Indian Olympian shooter Manu Bhaker has reignited the debate over personality rights in India. After Bhaker secured two bronze medals at the Paris 2024 Olympics, several brands, including Bajaj Foods, LIC, and FIITJEE, used her images without her consent in congratulatory posts on social media. These posts, while seemingly celebratory, … Continue reading From Congratulatory Posts to Legal Action: How the Manu Bhaker Case Redefines Personality Rights
Read more »From Auto Shankar to Amitabh Bachchan: Exploring Personality Rights In India
Abstract This article explores the evolution of a celebrity’s personality rights. The legal development of these rights has varied across jurisdictions, with significant cases in the United States, the United Kingdom, and India shaping the landscape. Notable Indian cases, such as R. Rajagopal v. State of Tamil Nadu and Anil Kapoor v. Simply Life India, … Continue reading From Auto Shankar to Amitabh Bachchan: Exploring Personality Rights In India
Read more »Posthumous Celebrity Rights- Until Death Do Us Apart?
Introduction With the advent of the 21st century, branding has gained importance. A successful banding strategy needs advertising. Engaging a known popular face for advertisement has become a trend. These faces often happen to be celebrities with large fan following who trust them. Celebrity endorsements are a way of influencing customers, gaining visibility and increasing … Continue reading Posthumous Celebrity Rights- Until Death Do Us Apart?
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