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INTRODUCTION
The Indian Contract Act, 1872 has for long served as a reference point for the law of commerce in India, and it is the form of agency relations that Section 182 forms the basis for. But the rapidly digitized business world and the explosive growth of e-commerce sites have thrown up complications that challenge the applicability and effectiveness of the prevailing legal structures.
This paper undertakes a critical re-examination of the need to revisit Section 182 of the Indian Contract Act, 1872, with a view to suit agency law to digital realities and the extant e-commerce platforms. It begins by introducing this shift from erstwhile brick-and-mortar models of business towards online marketplaces, digital intermediaries, and technological enablement that fundamentally shakes up conventional understandings of agency relationships.
It will become apparent from the existing provisions of Section 182 how many areas need to be adapted and clarified so as to circumvent the nuances of the digital landscape. The definition and scope of agency relationships in the virtual world, the challenges that appear under the rubric of disclosure and transparency concerning what happens within the e-commerce platform, the liabilities applied at a situation where there exist technological intermediaries, and the legal implications of an automated decision-making system acting on behalf of a principal all arise from the nuance under analysis.
The paper digs deep into the key issues to be addressed for agency law to be relevant and effective in the digital world. Gopinath and Sharma have argued for rethinking of the principal-agent framework, demanding stricter obligations regarding transparency, and embracing the role of technological agents in enabling transactions and developing relationships with customers, just like Khanna and Arora (2019), and Sharma and Dutta (2021) in that regard.
Building further on these intellectual wisdoms, the research paper suggests a number of recommendations to adapt the legal structure expressed in Section 182, involving:
- Introduction of agency relationships in the digital, with due consideration to unique roles and responsibilities as taken by e-commerce platforms under the category of different digital agents.
- Disclosures and obligations of transparency should be amended to enable customers to know clearly and distinctly what is being offered through the agency relationship, the scope of such authority, and who the principal is.
- Principles of allocation of liabilities should be modified to include complexities arising in technological intermediaries as well as in systems for automated decision-making so that fair procedures are imparted uniformly among all stakeholders.
- Provision for the Changing Role of Technology in Agency Relationships- Guidelines for Artificial Intelligibility, algorithms, and other technological agents acting on behalf of the principal.
Addressing these factors and further ensuring that the law brings about the implementation of these recommendations by the research paper, there can be conditions formed to bring about the adaptation of legal frameworks concerning the trends in agency relationships into the new realities of the digital economy. Clarity shall be offered through the law, the mandates of transparency and accountability shall be ensured, and most importantly, a blossoming e-commerce environment shall be fostered that benefits principals, agents, and customers alike.
ANALYSIS AND CONCLUSION
The Indian Contract Act of 1872 is one legal entity providing an excellent basis for all types of commercial transactions and relations going on in India.[i] In this vast enactment lies Section 182 discussing the principle of agency, an important mechanism which stands at the base of many business activities and models.[ii] The rights, duties and liabilities involved whenever one has appointed another to act on his behalf-the “agent”-in dealing with others or third persons in relation to a “principal” are governed by agency law, as prescribed in Section 182.[iii]
Agency relationship has proved itself very useful in the historical business environment in the operations of the principals as they can use the agent’s skills, repute, and influence to expand the commercial activity. Agents have always been intermediaries, brokers, and representatives. In fact, through the agency-based model, principals were scaled, reach new markets and further specialize while maintaining a degree of control and oversight over their behalf taken actions.
But rapidly digitizing trade and mass scale-up of online shops into e-commerce sites has basically transformed the ways in which business-to-consumer and business-to-business interactions take place. Online marketplaces, mobile applications, and other forms of digital intermediary have blurred the lines where traditional agency relationships end and the emerging reality of the digital age begins. For instance, e-commerce sites often operate as de facto agents: they bring principals (sellers) in contact with customers and take on logistics and fulfilment and transactions on behalf of principals.
Such new complexities in the nexus of agency law, as codified in Section 182 of the Indian Contract Act, 1872, have posed a new challenge under new digital transformations. The traditional understanding of agency, based on physical interactions and tangible representations, may not entirely be able to address the finer nuances that virtual agency relationships portray more so to what is now occurring in this totally digital economy.[iv]
The growing use of such technologies as artificial intelligence, algorithms, and automated decision-making systems introduces new dimensions of what will amount to agency, responsibility allocation, and the nature of principal-agent relationships. This growing reliance on technological intermediaries and the waning roles for human agency in specific business activities raise fundamental issues about the relevance and application of Section 182 in a digital context.[v]
It’s high time to revisit provisions of Section 182 in the changed light of growing e-commerce and digital commerce with a view to suit the altered business environment. Technological as well as market changes have to be covered by such a legal framework which defines rights and obligations of principals, agents, and consumers and keeps the essence of agency law in a digital world.
It aims to analyse and study the provisions of Section 182 of the Indian Contract Act, 1872,[vi] identify key challenges and considerations arising in this digital age and within the online commerce platform, and outline some sort of proposal for suggested changes or clarifications in the legal framework adapted better to the needs and realities of the contemporary business environment.
Author: Mukund Ranjan, in case of any queries please contact/write back to us via email to chhavi@khuranaandkhurana.com or at Khurana & Khurana, Advocates and IP Attorney.
REFERENCES
[i] The Indian Contract Act, 1872.
[ii] The Indian Contract Act, 1872 § 182.
[iii] id.
[iv] id.
[v] id.
[vi] id.